Ta Dah!

NEW No7Protect & Perfect
Intense Advanced Serum

7 years on we’ve
made our best even better

What is it?

The scientists at No7 took the clinically proven No7 Protect & Perfect Intense Serum and reformulated it to make it work even harder and achieve even more impressive anti-ageing results.

Who is it for?

The new, even more powerful No7 Protect & Perfect Intense ADVANCED Serum is for deeper lines and wrinkles that usually start to appear from the age of 35+. It contains all the anti-ageing technology that you find in No7’s new Protect & Perfect ADVANCED Serum, but the key actives are at a higher concentration and there is an additional ingredient, along with a richer texture, to help firm the skin.

The key ingredients

As with No7 Protect & Perfect ADVANCED Serum, the original successful formula has been improved in order to achieve the maximum results in reducing deep lines and wrinkles, with ingredients carefully chosen for their ability to repair, firm and protect the skin.


“The identification of effective anti-ageing solutions
has to come from an in-depth understanding
of the biology of the ageing process.”

Dr Mike Bell,
Boots Skincare Scientific Advisor



Repair with a total repair peptide concentration which is more than 30 times greater than the original No7 Protect & Perfect Intense Serum.

Matrixyl 3000: Again, this is the star ingredient, now increased in concentration. This is the key ingredient that drives repair of fibrillin in the skin and our new clinical trials show that it achieves even better results.

Acetyl-di-peptide. Through extensive testing to screen new ingredients for their anti-ageing power the scientists at No7 identified a new highly concentrated peptide which complements Matrixyl 3000 to make the serum even more powerful. This combination of Matrixyl 3000 and acetyl-di-peptide is trademarked by Sederma as Matrixyl 3000 Plus.

Powered by Matrixyl 3000 PlusMatrixyl 3000 Plus is a Trade Mark of Sederma


Firming Boost

Hyaluronic acid. The most effective molecule for retaining water in the skin, and by virtue of its ability to hold up to 1,000 times its own weight in water will also help provide skin firming benefits, an extra boost for more advanced signs of ageing.

Increased Protection

Antioxidant complex. In skincare, as well as in our diet, antioxidants are vital to help neutralise unstable free radical molecules generated by environmental aggression, such as UV rays, pollution and stress. The patented antioxidant complex contains Vitamin C, extracts of mulberry and ginseng. In vitro models have shown that this complex protects skin proteins from UV damage.

Rice peptide and alfalfa complex. This protects the skin by inhibiting the action of Matrix Metalloproteinases (MMPs) - enzymes which break down structural proteins such as collagen and fibrillin within the skin.

Copyright © The Boots Company PLC. All rights reserved. Registered office: Nottingham NG2 3AA. Registered in England and Wales: company number 00027657. Registered VAT number 116300129. "No7", "Protect & Perfect Advanced", "Protect & Perfect Intense Advanced", "Protect & Perfect", "Protect & Perfect Intense", "Lift & Luminate", "Restore & Renew" are trademarks of The Boots Company PLC.