Ta Dah!

Our next generation serums
have arrived

Clinically proven to be even
more effective at reducing the
appearance of lines and wrinkles


No7 has a heritage of credibility and trust in skincare science from its outstanding anti-ageing serums.

Building on its reputation as a brand grounded as much in the realities of everyday life, as in technical skincare expertise, the experts at No7 are proud to show you the extent of the rigorous scientific investigations that lie behind their latest products and the spectacular results.

In 2007, a storm of interest erupted when it was revealed that No7 Protect & Perfect Serum had been proven, to improve aspects of photoaged skin to a similar degree of the gold standard, prescription-only anti-ageing treatment.

Now, November 2014 sees the launch of No7 Protect & Perfect ADVANCED Serum and No7 Protect & Perfect Intense ADVANCED Serum, improved and updated versions of two cult beauty products, with more powerful ingredients that yield even more impressive, and clinically proven, anti-ageing results.

  • More than 2,600 volunteers
  • 22 separate studies (consumer and clinical trials)
  • Four clinical trials including two key wrinkle clinical studies
100's of women tested our serums. 80% of them saw their best anti-ageing results ever

“Boots and No7 have carried out robust, clinical trials with study duration in line with our understanding of skin repair processes. The results are impressive.”

Professor Chris Griffiths
Foundation Professor of Dermatology
The University of Manchester, UK

Copyright © The Boots Company PLC. All rights reserved. Registered office: Nottingham NG2 3AA. Registered in England and Wales: company number 00027657. Registered VAT number 116300129. "No7", "Protect & Perfect Advanced", "Protect & Perfect Intense Advanced", "Protect & Perfect", "Protect & Perfect Intense", "Lift & Luminate", "Restore & Renew" are trademarks of The Boots Company PLC.